Kangaroo Brands announces a healthy product update, new packaging and corporate growth
MILWAUKEE (June 14, 2017) – Kangaroo Brands, Inc. is excited to announce that all SANDWICH BROS. OF WISCONSIN® sandwiches are now made with all natural flatbread pockets. This announcement helps demonstrate to consumers that frozen, convenience foods can be healthy and REALLY…REALLY TASTY!®
SANDWICH BROS. Flatbread Pocket sandwiches are made with the highest quality ingredients. Fresh-baked, all natural flatbread pockets are filled with premium proteins like 100% Angus beef, antibiotic-free chicken, all natural JONES® sausage and real Wisconsin Cheese (of course). And they keep the bad stuff out like artificial flavors, trans fats, and high-fructose corn syrup.
“At Sandwich Bros., we believe in the goodness of real, simple ingredients. We partner with local Wisconsin companies to handcraft perfect portions for breakfast, snacks and light meals,” said Leigh Thornberry, Director of Marketing, Kangaroo Brands. “Sandwich Bros. are healthy, convenient and perfect for families of all sizes,” she added.
To better illustrate their better-for-you ingredients, Sandwich Bros. is updating its packaging in an evolutionary approach to ensure it’s recognizable to its loyal consumers. The first iteration hits shelves in early Summer.
These protein-packed sandwiches are not just following the healthy trend, but growing the handheld category. “Within the last 18 months, the national Sandwich Bros. brand quadrupled its retail distribution,” said Salem Kashou, President of Kangaroo Brands, Inc. The company continues growing the Sandwich Bros. brand by adding a new production line and hiring 40-60 employees by the end of 2017. “This is our third expansion in three years, and it will provide enough capacity to handcraft well over 500,000 sandwiches per day,” said Mr. Kashou.
Always looking to satisfy consumers with quality and taste — that’s good for you, too — Sandwich Bros. launched Meatball Sliders in select markets. Meatball Sliders are made with Italian-seasoned beef & pork topped with real provolone cheese and hand-stuffed into all natural, fresh-baked flatbread pockets.
Other Sandwich Bros. varieties include:
- Egg White & Turkey Sausage: All natural JONES® turkey sausage and egg white omelet with Wisconsin cheddar cheese.
- Egg & Cheese: Whole egg omelet with a slice of Wisconsin American cheese.
- Sausage & Cheese: All natural JONES® sausage with a slice of Wisconsin American cheese.
- Turkey Sausage & Cheese: All natural JONES® turkey sausage and a slice of Wisconsin American cheese.
- Angus Cheeseburgers: 100% Angus beef with a slice of Wisconsin American cheese.
- Chicken Melts: Seasoned, all white chicken patty with a slice of Wisconsin American cheese.
- ABF Chicken Melts: Antibiotic-Free, all white chicken with a slice of Wisconsin American cheese.
- Gyro Sliders: Tender seasoned beef with herbed yogurt cheese.
- Meatball Sliders: Italian-seasoned beef & pork patty with real provolone cheese.
ABOUT KANGAROO BRANDS, INC.
Kangaroo is a family-owned and operated food company founded in Milwaukee, Wisconsin in 1979 by John and George Kashou. The company is a leading manufacturer of specialty breads marketed under the Kangaroo Pocket Bread® brand. The breads are sold to various grocery stores throughout the United States. In 2012, the company sold the Kangaroo Brand Trademark and Pita Chip division to ConAgra Foods, Inc, and uses the Kangaroo brand under a licensing agreement. Later that year, the company introduced a full line of frozen, handheld breakfast and snack sandwiches under the brand name Sandwich Bros. of Wisconsin®. The sandwiches are sold Nationwide to grocery stores, club, convenience and mass merchandisers, in addition to, Foodservice, Military and Private Label customers. Kangaroo’s mission is to be a leading manufacturer of hand-crafted sandwiches and specialty breads with continuous improvement, innovation and commitments to provide safe, quality food to their customers and consumers. To learn more about Kangaroo Breads visit www.KangarooBreads.com, and Sandwich Bros. of Wisconsin, visit www.SandwichBros.com